WHY DO WE MIND
SO PASSIONATELY?

Founders of Passion 2030 are passionate about this cause from a variety of perspectives all revolving around the fundamental idea of “bridging at scale disconnects in an inherently divided world”.

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We acknowledge that the contemporary world has massive scales of problems in all spheres of human life and experience on the globe. One of the biggest factors of these problems is the inherent divides and disconnects between peoples, cultures, enterprises, communities and individuals. We acknowledge that the cultural, social, political and economic divides and disconnects across the East-West axis is one of the most major elements of this phenomenon, and is strategically against the mutual interests of The United Kingdom and The Kingdom of Saudi Arabia. In such a world, better, stronger and more profoundly established partnership and cooperation between the two is for the mutual good and interests of nations, citizens and institutions of each, and for the good of a safer and more liveable world around the globe. This is far from being just about geopolitics - this is in many direct and indirect ways also about our human experience in our cities, streets and offices, and even inside our households.

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Therefore, we as citizens of either or both of the countries feel responsible for as well as proud with our part in contributing to the better qualities of such strategic partnership between the two countries in citizens- and institutions- level.

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Passion 2030 is a strictly non-political venture without any direct political, religious or ideological agenda. However, all our initial founders have a personal sense of service for their moral values by contributing to Passion 2030 with everything good out of it. On top of this, some initial founders also acknowledge their personal sense of service for their religious values by contributing to Passion 2030 with its natural outcomes to help a better understanding of their faith by people of other faiths and no faith.